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Micro-portal Web Site
This type of site aims to generate hundreds or thousands of returning visitors by offering the following types of content:
 articles of interest, regular news, reference material and links to related information sites

Creation time and cost:
 this type of site will include web page and database development, which may take many weeks
 expect to pay at least £10,000 (€15,000)

The maintenance of this type of site is labour-intensive and therefore costly, because visitors expect fresh information every time they visit. With a sufficiently large number of visitors, the costs may be recovered from advertising revenue and sales of related goods.

E-Commerce Web Site
This type of site is focused on selling your products and services. It is similar to a catalogue site with the following enhancements:
 secure on-line credit-card and debit-card facilities
 quality customer services such as order tracking, email invoicing, quick response to phone and email queries and simple returns processes

Creation time and cost:
 a simple e-commerce site could take only a few weeks to create; a complex one several months
 costs depend upon the scale of the site; expect to pay no less than £10,000 (€15,000) for a simple site and over £100,000 (€150,000) for a complex site
 if you only have few products then joining an on-line version of a shopping centre can significantly reduce costs

Integrated E-Commerce Web Site
This is an e-commerce web site with the following enhancements:
 integrated means the web site is linked to your backoffice IT operations such as stock control and supply chain management
 the shopping area of the web site is modified based upon the status of the backoffice (e.g. stock levels, changing prices)

Creation time and cost:
 a simple site could take only a few weeks to create; a complex one several months
 costs depend upon the scale of the site; expect to pay no less than £10,000 (€15,000) for a simple site and over £100,000 (€150,000) for a complex site - if a re-design of backoffice IT systems and software is required be prepared to pay significantly more

Portal Web Site
Similar to the micro-portal (above), but on a larger scale: think Google, Yahoo!® and BBC News. The larger scale requires a multiple-server facility with load balancing to manage high levels of traffic, and many more people to provide and maintain the site's information content. A site like this can cost millions to create and operate. Revenues, and losses, of a similar magnitude can be generated.
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