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This type of site aims to generate hundreds or thousands of returning visitors by offering the following types of content:
| articles of interest, regular news, reference material and links to related information sites |
Creation time and cost:
| this type of site will include web page and database development, which may take many weeks |
| expect to pay at least £10,000 (€15,000) |
The maintenance of this type of site is labour-intensive and therefore costly, because visitors expect fresh information every time they visit. With a sufficiently large number of visitors, the costs may be recovered from advertising revenue and sales of related goods.
This type of site is focused on selling your products and services. It is similar to a catalogue site with the following enhancements:
| secure on-line credit-card and debit-card facilities |
| quality customer services such as order tracking, email invoicing, quick response to phone and email queries and simple returns processes |
This is an e-commerce web site with the following enhancements:
| integrated means the web site is linked to your backoffice IT operations such as stock control and supply chain management |
| the shopping area of the web site is modified based upon the status of the backoffice (e.g. stock levels, changing prices) |
Creation time and cost:
| a simple site could take only a few weeks to create; a complex one several months |
| costs depend upon the scale of the site; expect to pay no less than £10,000 (€15,000) for a simple site and over £100,000 (€150,000) for a complex site - if a re-design of backoffice IT systems and software is required be prepared to pay significantly more |
Similar to the micro-portal (above), but on a larger scale: think Google™, Yahoo!® and BBC News. The larger scale requires a multiple-server facility with load balancing to manage high levels of traffic, and many more people to provide and maintain the site's information content. A site like this can cost millions to create and operate. Revenues, and losses, of a similar magnitude can be generated.
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