CitizenEarth® about us articles web sites contact news support web sites
Web site overview
Web site types and costs
More types and costs
Web Site ingredients
More ingredients
Final ingredient
More articles
Site Map
home page
about us
web sites
contact us
A Web site strategy document
The basics:
 A document dealing with the important questions you need to answer before committing resources to a web site - as it's too easy to get carried away and waste a lot of time and money.
The details:
 The document should answer several fundamental questions and explain the reasons behind the answers.
 Do I need a web site? Think carefully - does the nature of your business require a web site? Would just an email address suffice instead?
 How will it help my business? If it's not going to help then there's no point in having one.
 What do I expect from a web site? Look at the web site types and your competitors' web sites - think about the aims of your web site and how you might gauge whether these have been achieved.
 What resources am I willing to invest? Web sites cost money to create, maintain and promote - the amount will dictate its size and scope. You could create the web site yourself; employing an Internet consultant is not free but at least you expect to have things done professionally.
 How soon do I need my web site? Very complex sites can take many months to create, simple sites can be up and running in a matter of days.
 How do I promote my web site? You can change Yellow Pages entries, advertise in the local press and on-line, change business cards and letter-heads.

End of article

Previous page - More ingredients
Copyright © 2002-2023 CitizenEarth® Internet Limited. All rights reserved.
legal • trademarks • privacy • webmaster